Starting off as a bicycle importer and wholesaler in 2000, GFL has continually expanded into a diverse range of categories. Our brand portfolio now includes well-known names in bicycles, fitness equipment, play equipment and storage. All products are sold directly via numerous retail channels and through partnerships with independent dealerships, online stores and major Australian retail chains.
The success of the XDS brand is owed to trendy local design and the early development of a now long standing strategic alliance with the partner factory. XDS made its mark in the Australian Bicycle industry in the early 2000s with the start of Australia’s first XDS ‘retro’ bike. Currently, XDS is a well-established brand providing bicycles of all ranges to suit Australians for recreational and competitive applications.
Since inception, GFL had always been in involved in the fitness industry. With a market that drew similarities with the bicycle industry, fitness was the clear next step. The creation of Lifespan Fitness came at perfect timing with the rise of the ecommerce, allowing the brand to be developed with a retail focus. Together with the help of Australia’s rapidly growing interest in health and wellbeing, a well-known fitness brand was as born. At the beginning, treadmills were the core product for Lifespan Fitness. The value creation, innovation and quality assurance knowledge gained from the initial product line was then naturally carried forward to exercise bikes and all other categories that were soon to develop.
Lifespan Kids kicked off in 2008 with a range for trampolines and wooden play equipment. The HyperJump series trampolines quickly became the flagship product with unique design attributes and a high level of after sales service. With strong support and feedback from a growing number of retail partners, the Lifespan Kids range continues to expand into indoor play, toddler play and inflatables.
GFL brands are now available in Australia, the United States and China. We are continuing to grow our presence internationally. If you are interested in more information about distribution or partnership opportunities in your country please email us at info@gflgroup.com.au.
